Created from the results of market research, user personas help guide businesses in executing a content strategy that matches customer needs and tastes. For our examples above, that means carving out the various buyer personas that might need a space heater for pets or a top-of-the-line gaming mouse.
Take a look at our sample personas below. A Midwesterner her whole life, Dana is an outdoor enthusiast and the proud owner of a retired racing greyhound named Novak. Since temperatures drop to as low as the single digits in Cedar Rapids, Dana worries about keeping her canine running partner warm.
Name: Andrew the Budget Gamer. Andrew is a current college sophomore known in his social circles as the resident techie. Besides going to class and work, Andrew loves spending time with friends in person and virtually, especially through multiplayer games like League of Legends.
For Andrew the Budget Gamer, you might focus on how your gaming mouse has the most bang for its buck compared to other models. For our examples above, that means customers living in tropical climates or owners of long-haired pets, and people who have zero interest in PC gaming. These customers are hard to win over because of conflicting needs and values, making it a waste of time and resources to pursue or retain them. Although some fear that negative personas drive away potential business, this kind of persona can help direct your focus on customers that offer the greatest return.
Consider the following businesses and how their messaging caters to their respective customer bases. Our sample personas, Dana and Andrew, represent just a few of multiple possibilities for our make-believe products. Like Dana and Andrew, these personas represent other potential customers, though they have different traits and backgrounds. Make note of this: user personas should be distinct from one another.
If two or more personas possess significant overlap, ask yourself: can they be condensed into one? What is it that distinguishes one type of customer from another? This is generally just a handful — no more than seven and no less than two. Marketing expert and author Bryan Eisenberg describes a client that once announced its need for 42 personas.
In any case, the client later reduced this number to 7. Ready to get started on creating your own user personas?
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Table of Contents. Single-player video game. On what platforms is the game compatible? Does the game incorporate a multiplayer mode? To what genres does the game belong?
Black and White 2 is a role-playing, strategy video game. Leave a Reply Cancel reply Your email address will not be published. Facebook Twitter Pinterest Reddit.
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